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Window sticker uses:

Window stickers are great at creating awareness of your message or brand and are widely used by web-based accreditation or comparison sites, business branding, restaurant and hotel guides, as well as by retail outlets for use in their Point of Sale and sales promotions.

  • Retail promos & seasonal sales

  • Opening hours and payment logos

  • Hygiene/food safety ratings

  • Security & access badges

  • Car/van internal window promos

  • Charity campaigns & fundraising

  • Events, ticket offices & box offices

  • Hospitality (menus, QR codes, review prompts)

  • Wayfinding on glass partitions

  • To advertise radio station frequencies and other media

  • Car dealership promotion
  • Advertise membership of societies, clubs, organisations and groups

  • Events and shows

  • Car parking permits
  • MOT testing stations, vehicle service reminders and breakdown companies

  • Spread a campaign message and create awareness
  • Accreditation or awards e.g. Hygiene rating, tourism star rating

  • Retail outlet Point of Sale & display graphics

  • Promotions & brand awareness

  • Insurance companies
  • Estate agent displays & POS lightboxes

 

Feature Static Cling (glue-free) Removable Adhesive Permanent Adhesive
How it sticks PVC cling film that adheres by static Low-tack adhesive  Standard adhesive
Residue No residue Minimal residue if any Likely residue on removal
Hold strength Light / short-term Firmer for mid-term use Strongest long-term bond
Best for Short-term, seasonal campaigns Mid-term shop use; internal vehicle windows Long-term signage, security/asset labels, areas with frequent cleaning
Application conditions Very easy to position/reposition Cleaner edges; better in cooler or dustier conditions Best on clean, smooth glass; more tolerant once bonded
Removal difficulty Very easy — lift and peel Easy — slow peel at 180° Difficult — may require heat & adhesive remover

custom window stickers

Find out more:

Take a look at at this white printed window sticker project:

 

See how we printed opaque white ink on clear window vinyl to showcase Michelin soles for Etnies across European retail windows—perfect example of reverse print with white underpin for maximum clarity.

Read the short case study here: White Window Stickers for Iconic Michelin Footwear Soles.

 

Reverse printed (inside glass)

Reverse printing allows your design to be viewed correctly from outside while the sticker is applied to the inside of the window. It’s ideal for shop doors and street-facing promotions because the print is protected from weather and tampering.

  • Applied to the inside; faces outwards

  • Best for retail environments, opening hours and safety decals

  • Available on clear or white vinyl

  • Combine with white ink for opacity on clear material

Clear with white ink (underpin/flood)

On clear vinyl, colours can look translucent unless we print white ink behind them.

  • White underpin (selective): adds white only under chosen areas to keep a clear background

  • White flood (solid): full white layer behind the whole design for maximum opacity and punch

  • Great for logos, opening hours, and designs with fine text on clear film

Double-sided window stickers

Get your message seen inside and out with graphics printed on both sides of a single sticker (with a light-stop layer between). Ideal for glass doors and partition screens.

A quick, step-by-step guide to applying reverse printed window sticker.  See how to clean and position and squeegee for a bubble-free finish.

FAQs

Get in touch with the team at Screenprint & Display today to talk about your vinyl stickers. The team are here to help!

Please call us on 01347 823 230 or message us now.

Contact Us

Not only can the self-adhesive vinyl display your design, but we also offer you the option to print onto the backing paper.

This can be used to provide more information, or to further enhance your promotion, such as a discount voucher or a sponsorship opportunity.

 

Window decals are reverse-printed onto a transparent vinyl. Whilst we do not have to add a white backing we do strongly recommend adding a solid white underlay so the image appears strong, without becoming translucent.

We can also personalise your job with a custom shaped backing if required (again please call or email us to discuss these options).

Our machines can cut to just about any size or shape. Although most vinyl stickers are guillotined to rectangular or square shapes, we offer a variety of ways of giving you the choice of custom shapes.

As you expect from one of the UK’s leading sticker companies, we have a full range of guillotining, die cutting, forme cutting and cad cutting equipment. It’s this array of the best print finishing equipment that enables us to produce high quality sticker in any colour, size, shape or quantity that you wish.

Not all window stickers are actually ‘stickers’, as some of them work without any adhesive, but nevertheless the printing process is the same regardless of which type of material is used.

So first of all, let’s see how the printing part works…

Although you’d probably imagine that the plastic is printed, and then the ‘sticky’ is coated onto the print, it doesn’t actually work like that. Window stickers start life as a clear plastic film, (with or without an adhesive layer). The clear plastic film comes already with a paper or thin card backing paper. If it is a true ‘sticker’, the glue holds the backing paper in position. If it’s a self-cling sticker, the film ‘clings’ to the shiny backing paper on its own.

On to the exposed side of the clear film, the artwork is printed in reverse, mirror -image, wrong-reading, or however you want to describe it. Over this reverse printed artwork, a solid, usually white, solid layer of ink is printed, trapping the artwork print underneath it. So, when the sticker is peeled off it’s backing, the print is revealed.

What you’re actually looking at is the print, through the thickness of the clear film, and through the clear glue..(in the case of a ‘sticker’) Clever, but very simple! As you’ll see, the printing part of the process has nothing to do with the actual type of ‘sticker’ you would like to produce. Care needs to be taken to work out how ‘sticky’ the customer would like the sticker to be, or how long they want it to remain on the window.

At this point the correct choice of material is necessary. If the window sticker is a temporary or promotional graphic, that only needs to remain in place few a matter of days or weeks, then a static ‘self cling’ pvc might be the material of choice. This is a soft, shiny highly plasticised clear film that sticks to the window without any glue or adhesive. The great advantage of this material is that it can be easily removed without leaving any mess behind on the glass. It’s also easy to apply, as you can simply have another go, if you get it wrong the first time!

If the sticker or graphic needs to remain in place for a longer spell, but you’d still like it to come off later, then you might choose a clear self adhesive vinyl with a REMOVABLE adhesive. This is basically a thin clear film with a thin coating of adhesive that holds it in place on the glass. It’s easy to peel off for the first part of it’s life, but does stick harder the longer you leave it in position!

For long term stickers and graphics, then a clear self adhesive vinyl with a PERMANENT adhesive should be used.

Apart from the obvious advantages of a nice long useful lifespan, be careful putting these type of stickers on…you only get one chance, and it’s very easy to get air bubbles trapped underneath, that will look terrible for ever more!

The stickers are carefully printed onto transparent self adhesive vinyl, with a peel off backing paper. They are designed to stick to the inside of a glass window surface, to be viewed from the outside. It would appear that the artwork is printed on the ‘sticky’ side, but in reality, this isn’t the case.

  • Once your artwork has hit our production line it is mirror printed backwards, in pantone/CMYK or screenprinted metallic colours, onto the non sticky surface side of a clear self adhesive sheet.
  • Next, a solid white or background colour is laid all across the back of the design.
  • The sticker is then trimmed to its finished size or shape, it is ready to use.
  • Once peeled off it’s backing paper, the colourful design is revealed. The artwork is seen through the adhesive and the clear film of pvc. The print is actually on the other side of the sticker, but is seen clearly since it was printed onto transparent vinyl.

 

 

Most business stickers are reverse printed to stick to the inside and face outwards—protected from weather and tampering. For outside application, choose standard print on self-adhesive vinyl.

Static cling is glue-free and ideal for short-term or seasonal use; removable adhesive gives stronger hold but peels away cleanly when needed. (Competitors frame this question clearly for shoppers.)

Yes. We print white ink as a spot layer to make colours pop on clear vinyl—you can choose partial underpin for selective areas or a full white flood for maximum opacity – Please speak to our team for further information

Yes—printed both sides for inward and outward visibility. See our Double-Sided Window Stickers page.

We make your bespoke order to virtually any size, quantity or shape. They can be produced up to 1500mm in width and to any length.  Common sizes include 100×100 mm, A6, A5, and 200×200 mm.

 

Do window stickers go on the inside or outside of the glass?

Most shop stickers are reverse printed to stick to the inside and face outwards—the print is protected from weather and cleaning.

If you need to apply to the outside (e.g., frosted glass or hard-to-reach interiors), choose standard print on self-adhesive vinyl. For short-term promos, static cling works inside glass and peels away cleanly.

  • Inside-glass (reverse print): best protection, ideal for shopfronts and doors.
  • Outside application: use when inside access is tricky or glass is heavily tinted.
  • Static cling: glue-free option for seasonal or frequently changed graphics.

Additional options on request include:

 

 

Some of the brands we work with, or on behalf of

Balfour Beatty
BBC
Castrol
Classic FM
Cost Cutter
Deliveroo
Flymo
Forestry Commission
M&S
North Yorkshire Police
Portakabin
Starbucks
Superdry
Suzuki
Wagg

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