Skip to Main Content

Express delivery available

Reviews Excellent by our customers

35+ years experience

Home » Transparent Stickers

Why does a transparent sticker need a white underpin?

If you print the ink directly onto the transparent vinyl without a white underpin, then the sticker is not 100% opaque, the ink is translucent. The easiest way to demonstrate this is with stained glass images, whilst the glass is coloured it is not a solid colour and the depth of the colour in the glass depends on where it is positioned. Only when it is placed against a white background does the colour become less translucent.

The white ink options are demonstrated in the images above:

  1.  Flood white (full backer) → for solid colour blocks. See the Independent Craft Beer sticker above – This is a window sticker and has been reverse printed on to transparent vinyl but has then had a full flooded backing white, creating a solid colour sticker.
  2. Selective/spot white (behind artwork only) → for crisp colours on clear.   See the 96Fm Sticker above – This transparent sticker has a custom shaped white underpin, this means there is a white shape under all the design so the red appears strong and vibrant.

  3. No white (see-through colour) → for subtle overlays.  See the Rep sticker above- This sticker shows a transparent sticker printed without any underpin, the colour is translucent.

Transparent vs White Vinyl vs Window Stickers

 
Feature Transparent Stickers
Clear vinyl
White Vinyl Stickers
Opaque vinyl
Window Stickers
Inside- or outside-glass
Look & finish Invisible background; design appears to “float” on the surface. Gloss or matt. Solid white background; strong, consistent colour. Gloss or matt. Clear or opaque look depending on print method
Opacity / white ink Colours are translucent without a white underprint. Choose Selective White (under printed areas) or Flood White (full design area) for opacity. No white ink needed — material is naturally opaque and high-contrast. Often uses reverse print + Flood White so artwork reads correctly through the glass and remains vivid.
Best for Bottles, cosmetics, product labels, laptops, retail POS where the background should show through. Brand decals, barcode/QR labels, packaging where text legibility and colour pop matter most. Shopfronts, doors, vehicle windows; promotions that need to be applied inside facing out or outside facing in.
Application location Direct to the item surface (outside). Direct to the item surface (outside). Inside-glass (reverse print) or outside-glass (standard print).
Durability Outdoor suitable; water resistant. Lamination optional for extra abrasion resistance. Outdoor suitable; water resistant. Lamination optional. Outdoor suitable; protected when applied inside-glass. Lamination optional for outside-glass use.
When to choose You want the surface to show through, or layered/“no label” look with crisp edges. You need maximum readability, solid colours, or to cover underlying graphics/colour. You want graphics visible through glass without being exposed to weather or tampering.
Artwork notes Supply a spot colour named WHITE (set to overprint) for underprint areas; include 2–3 mm bleed. Standard CMYK artwork with 2–3 mm bleed. Provide CMYK in reverse plus a Flood/Selective WHITE layer if opacity is needed; 2–3 mm bleed.
Adhesive options Permanent or removable Permanent or removable. Permanent, removable, or static cling (popular for short-term promos).
Pros Premium “floating” effect; versatile with Selective/Flood White; great for clear containers. High opacity and legibility; most economical for solid graphics; no white-ink setup. Protects print when applied inside

As with all of our different types of printed vinyl stickers, we have a variety of printing processes available. Unlike many other sticker printing companies, our choice of production always allows us to calculate the most economical and suitable way of printing your clear stickers. We want to save you money while still creating the best clear stickers for your needs. We also seek to reduce waste at every stage, in accordance with our sustainability policy.

These transparent stickers can be used on any clean, grease-free, flat surface. They are suitable for both indoors and outdoors.

Common uses include:

  • Promotional stickers
  • Car bumper stickers (lamination is recommended)
  • Event fairs and shows
  • Product labelling
  • Giveaway stickers at trade shows
  • Envelope stickers
  • Marketing and sales promotions
  • Wall stickers and decals
  • Sports equipment, machinery vehicles, boats, cars etc.

custom window stickers printed with michelin man - white ink on a transparent vinyl window sticker

 

 

Want to see white ink on clear vinyl in action?

Check out our case study for Etnies retailers across Europe, where we printed the iconic Michelin Man in crisp, opaque white on transparent window stickers—produced using a blend of digital and screen printing for sharp detail and scale. See the white-printed window vinyls case study.

 

 

 

 

FAQs

Get in touch with the team at Screenprint & Display today to talk about your transparent stickers. The team are here to help!

Please call us on 01347 823 230 or message us now.

Contact Us

Yes we can print transparent window stickers, with the adhesive on the same side as the image.

Please speak to our team for prices on 01347 823 230.

This product page relates to digitally printed transparent stickers. These stickers are printed using high-resolution CMYK digital printing technology. These sticker printers are best priced for short-run sticker printing. If you require large runs please review our screen printed sticker products and services. Screen printing is more economical over longer production runs.

 

In most cases yes—white underprint keeps colours vibrant and opaque. Without it, colours appear translucent, especially on darker surfaces.  See the images above that highlight stickers printed with and without white.

Selective white sits only under the printed areas (see the custom shaped backing white image above); flood white covers the full design area for full opacity.

Yes—pure white designs on transparent vinyl are available. See the image here:

cat white sticker printed with solid white on a transparent vinyl sticker

Yes—print the design in reverse with white backing so it reads correctly through the glass. For further details please take a look at our window stickers page

Yes—clear vinyl is waterproof and durable

Yes, we can print sticker sheets on transparent. Please speak to our team for prices and further info.

custom cat sticker sheets printed on transparent vinyl with selective backing white custom sticker with cat sitting on a laptop printed on a transparent vinyl

Yes our clear stickers can be supplied with either a matt or a gloss laminate finish.  Please advise when requesting a quote.

Laminating adds a protective layer over the ink.

Some of the brands we work with, or on behalf of

Balfour Beatty
BBC
Castrol
Classic FM
Cost Cutter
Deliveroo
Flymo
Forestry Commission
M&S
North Yorkshire Police
Portakabin
Starbucks
Superdry
Suzuki
Wagg

Sign up to keep up with our latest news

By subscribing you agree with our Privacy Policy