Custom printed posters to create an augmented reality (AR) experience.

Using custom printed posters and boards, we can create an augmented reality experience. This is a creative and engaging way to enhance your visuals and attract your audience. Augmented reality (AR) is a technology that overlays digital content on top of the real world, creating an immersive and interactive experience.

You can use AR to add animations, videos, 3D models, or information to your posters and boards. These then come to life with the help of a smartphone app.

How to create an AR poster?

There are different ways to create an AR poster or board, depending on your skill level, budget, and purpose. Here are some possible options:

• Use an online platform that allows you to create AR posters without coding. A DIY augmented reality platform will enable you to upload your design, add your content, and publish it to the platform. You can then scan your poster with the platform app and see the AR content. This is a budget-friendly and quick option, but it may have some limitations in terms of customization and functionality.
• Use a software tool that helps you design and create AR posters with more features and flexibility. Using an app that lets you create AR scenes and animations and export them as files. You can then embed the AR content into your poster and view it on devices. This option requires some basic design skills and knowledge of AR formats, but it gives you more control and creativity over your augmented reality poster.
• Use a custom-built AR solution that meets your specific needs and goals. For example, you can hire a professional AR developer or agency to create a bespoke AR poster or board for your business, event, or project.  This option is the most expensive and complex, but it can also deliver the most impressive and impactful AR experience.

Uses of an AR poster

AR posters and boards are being used in experiential marketing campaigns, to advertise a whole host of products, services, events, and experiences.

In addition to products, AR posters can be used by venues and exhibitions to advertise forthcoming events. They can provide a snapshot of performances (e.g. theatre or musicians) or to enhance the visitor experience. For example, AR can be used on artwork where the artist could talk about their work, life and to explain their inspiration.

Interactive posters enable new products to be displayed in different settings and lifestyles. They allow potential customers to see products from all angles, rather than just a single image on a poster.

Screenprint & Display recently printed a set of augmented reality posters, for an education setting.  The students were asked to create the images and all the video content as part of their course work.  The graphics were then printed, overlaid with an app (for easy viewing with a mobile phone) and displayed on walls around the college for students and visitors to interact with.

If you would like to find out more about augmented reality posters, please call our team on 01347 823 230.