How to promote brand awareness of clubs, associations and charities using stickers?

There are many types of stickers available, so below is a useful guide highlighting how they may be used in marketing campaigns to help promote awareness and in turn increase membership of clubs, associations and charities.

Window stickers

Window stickers are probably the most popular choice, and these are widely used by clubs and charities. Many of these stickers will be displayed in car windows to advertise membership.

These stickers can be printed at any size and can be cut to the shape and size of your individual design or logo. The stickers are reverse printed onto transparent vinyl and backed in white, so that they adhere to the window from the same side as the image, hence viewed from the outside of the glass. There is the choice of permanent adhesive, removable adhesive or a static cling.

Whilst many window stickers are often used as a giveaway to members, they can also be sold as a way of fundraising.

When used as membership stickers they can be printed annually with a date change or altered slightly in the design or background colour.

Not only can they be used for fundraising, but window stickers offer a great opportunity for sponsorship as the peel away backing paper can be printed with a sponsors details or an offer / competition.

Lapel Stickers

Lapel stickers are another great giveaway and are especially popular for use at events. Whilst the most commonly used shape for lapel stickers is a small circle, they can be produced in all sorts of shapes and sizes. The stickers can be created to suit your logo or design.

Lapel stickers can be supplied as individual stickers ready to hand out or they can be kiss cut on sheets.

Vinyl stickers

Vinyl stickers are so versatile and can be used in many ways in marketing campaigns. Many organisations and trade associations use vinyl stickers to display membership on vehicles. Other associations use them to highlight member accreditations, again these can be displayed on vehicles, counters and windows.

Stickers can be printed up to 1.5 metres (1500mm) wide by almost any length, in full colour. The vinyl can then be custom shaped.

Vinyl stickers can be used to recognise achievements, within clubs and associations, i.e. a different sticker is given out for every stage that is completed.

It is becoming increasingly popular to print vinyl sticker sheets as a giveaway item, each sheet has multiple kiss cut sticker designs.

Get in touch

For further information or advice please contact our team;

Email [email protected] or call 01347 823230