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Home » Sticker Blog » Enhancing engagement: How to incorporate interactive elements into your printed displays

Enhancing engagement: How to incorporate interactive elements into your printed displays


In today’s competitive market, capturing audience attention is more challenging than ever. Businesses are constantly seeking innovative ways to stand out, and one effective strategy is to incorporate interactive elements into printed marketing displays. Interactive displays not only grab attention but also create memorable experiences for viewers, leading to increased engagement and brand recall.

In this blog post, we’ll explore various ways to integrate interactive elements into printed displays, drawing insights from the expertise offered by Screenprint & Display Ltd.

    1. Interactive QR codes:

      QR codes have experienced a resurgence in recent years, offering a convenient way to bridge the gap between print and digital media. By strategically placing QR codes on printed displays, businesses can provide additional information, exclusive offers, or interactive experiences to viewers. Screenprint & Display’s expertise in printing high-quality QR codes ensures seamless integration into any design, enhancing the overall effectiveness of the display.

    2. Augmented reality (AR) integration:

      Augmented reality adds a layer of digital content to physical objects, transforming static displays into immersive experiences. By incorporating AR elements into printed displays, businesses can captivate audiences and offer interactive storytelling experiences. Screenprint & Display offers innovative solutions for printing AR markers or codes, allowing brands to unlock a world of interactive possibilities.

      QR code on an art installation

    3. Touchable features:

      Adding tactile elements to printed displays or stickers can evoke a sensory experience and encourage audience interaction. Custom finishes or embossed designs create a multi-dimensional aspect, enticing viewers to engage with the content physically. Speak to the team at Screenprint & Display to discuss your requirements further.

    4. Interactive games or contests:

      Gamification is a powerful tool for engaging audiences and driving interaction. By incorporating interactive games or contests into printed displays, businesses can create memorable experiences that encourage participation and foster brand engagement.  Screen Print & Display can bring creative concepts to life with precision printing and attention-grabbing designs.

    5. Optical illusion stickers:

      One emerging trend that’s gaining traction is the use of optical illusion stickers. These stickers create captivating visual effects that intrigue viewers and encourage interaction. Optical illusion stickers utilise clever patterns and shapes to create the illusion of depth or movement. By incorporating these stickers into printed displays, businesses can instantly captivate viewers and draw them into the visual narrative.

customer engagement marketing floor sticker

In conclusion

Incorporating interactive elements into printed marketing displays is a powerful strategy for enhancing engagement and making a lasting impact on audiences. By leveraging the expertise of Screenprint & Display Ltd, businesses can unlock the full potential of printed displays and create immersive experiences that captivate viewers. Whether it’s through QR codes, augmented reality, tactile features or interactive games, the possibilities are endless for creating memorable and effective printed displays that drive brand engagement.

To discuss your ideas or print requirements, call our team on 01347 823230.

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