The Best Fonts for Marketing: A Guide by Screenprint & Display

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The selection of the right advertising font is a critical aspect of effective marketing. Your font can set the tone for your brand, evoke emotions, and enhance readability. When it comes to creating head-turning Point of Sale (POS) displays, printed signs, and graphics, the choice of font can greatly impact the overall effectiveness of the message.

At Screenprint & Display, we work with brands, retailers, manufacturers, and organisations throughout the UK, helping them stand out from the crowd with our extensive knowledge of POS and display printing​​.


Here are some of the best advertising fonts that are widely used in marketing materials due to their readability, versatility, and aesthetic appeal:

  • Helvetica: A classic sans-serif font that is known for its simplicity and cleanliness. Helvetica is versatile, highly readable, and lends a modern, professional look to your marketing materials.

  • Bodoni: If you're looking for something a bit more elegant and sophisticated, Bodoni might be the right choice. This serif font is known for its contrasting thick and thin strokes, which can add a touch of luxury to your design.

  • Futura: Futura is a geometric sans-serif typeface that has a sleek and clean look. Its geometric shapes give it a modern, forward-thinking vibe, making it ideal for brands that want to convey a sense of innovation.

  • Garamond: For a timeless, classic feel, you can't go wrong with Garamond. This serif font is highly readable and gives off a sense of reliability and trustworthiness.

  • Franklin Gothic: This sans-serif typeface is a great choice for headlines and display text due to its bold and striking presence. Franklin Gothic is often used to make a strong, confident statement.

  • Baskerville: Baskerville is a serif font that communicates a high level of sophistication and credibility. It's often used in formal or traditional contexts, but can also be used to add a touch of elegance to any design.

    • Remember, the best font for your marketing materials depends on your brand personality, target audience, and the message you want to convey. It's not just about picking a font that looks good, but also one that aligns with your brand's values and resonates with your audience.


    At Screenprint & Display, we've worked with a vast array of businesses and organisations of all sizes throughout the UK, including national brands. Our team is ready to assist you in choosing the right fonts and designs for your marketing materials, ensuring they have the desired impact and help you stand out​​.


    When it comes to marketing, every detail matters – and that includes the font you choose. Let us help you make the right choice! Get in touch today.

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