What is Large Format Printing and Why You Should Use It

Large format printing, also known as wide format printing, is the process of creating printed materials that are too big for most standard commercial printing presses. It requires the use of specialised equipment that can handle larger than normal print dimensions, such as flatbed printers or roll-to-roll printers.

Large, wide format printing is used for a variety of purposes, such as marketing, branding, advertising, signage, and decoration. Some common examples of large format products are banners, posters, wall graphics, hoarding boards, and trade show displays.

Benefits of large format printing

Large format printing can offer many advantages for your business or personal needs, such as:

• Visibility: large format prints can catch the attention of your target audience, whether they are walking or driving by, or attending an event. They can also help you stand out from the crowd and create a lasting impression.
• Creativity: large format print allows you to unleash your creativity and express your brand identity. You can choose from a wide range of materials, sizes, shapes, colours, and finishes to create unique and eye-catching graphics.
• Versatility: large signage and graphics can be used for indoor or outdoor applications, depending on the material and ink used.

Materials and techniques for large format printing

Printed on various materials, such as paper, vinyl, banner PVC, Correx, Foamex and more. The choice of material depends on the purpose, location, and budget of your project.

The most common technique for large format signage and graphics is digital printing, which uses inkjet or laser printers to transfer the image from a computer to the material. Digital printing offers high-resolution, full-colour, and fast printing, as well as the ability to customize and modify your design easily.

Another technique for printing is screen printing, which uses a mesh screen and a squeegee to apply ink to the material. Screen printing offers vibrant, durable, and consistent printing.

Tips for designing and printing large format projects

To ensure the success of your large printing project, here are some tips to follow:

• Plan ahead: you should have a clear idea of your goals, audience, message, and budget. Before you start, research the best material, size, and technique for your project.  For advice speak to our team on 01347 823 230.
• Use high-resolution images: to avoid pixilation or blurriness, you should use high-resolution images that are suitable for large format printing.
• Keep it simple: to ensure readability and clarity, you should keep your design simple and avoid cluttering it with too much text, images, or elements. Use a clear and legible font, a contrasting colour scheme, and a focal point to draw attention to your message.
• Follow the guidelines: to avoid any printing errors or delays, you should follow the print guidelines, including bleed, trim, margin sizes, resolution, file format and size.

For further information please contact our team on 01347 823230 or email: info@screenprintanddisplay.com.