Who, where, when, what and why of printed point of sale?

Are you considering producing printed marketing point of sale products but not sure what is available, where you can use it or what to consider? Find out more about the products that are available and a few points to consider when planning your marketing POS print.

Who?

Who is your target customer? Who are you already selling to and what potential is there for new business? Before you print or design anything it is important to ensure your printed products are going to be seen. Knowing what is available is an important part of planning your marketing campaign.

Why?

Why use printed POS products

To increase product sales

To encourage impulse purchase

To increase product awareness

To provide information

To counter competition activity

Where?

Consider your previous promotions, what worked well? Where was the POS displayed? Refine your material accordingly and look for other opportunities in areas that work well.

Give thought to your retailer’s available space and dimensions.

Will it be displayed indoor or outdoor?

Indoor	Outdoor
Walls	Fences
Ceilings	Gates
Floors	Walls
Counter Tops	Free Standing
Shelf Edges
Gondola Ends
Windows

How will the POS be displayed. Ensure that the promotional products are easy to assemble and install. Ensure that all the fastenings, fixings, hanging lines etc.. are supplied. Don’t give your retailer an opportunity to put off, or worse refuse to display your POS.

Consider how your POS will be distributed to the stores and outlets.

When?

When do you use POS products?

To promote a new product launch

To support a special, price or discount

What?

Research the types of POS that are acceptable to your market and can be accommodated in the retail space available. Consider having different size POS products available for different outlets to choose from, not just the largest options.

Consider the lifespan of your POS material. The retail environment will dictate choices of materials used e.g. waterproof substrates, robust specification. What products are available? There are so many options for both indoor and outdoor POS, here are a few ideas:

Banners	Open/Closed Signs	Mobiles
Window Decals	Display Stands	Showcards
Shelf Wobblers	Counter Units	Shelf Edge Strips & Cards
Leaflet Dispensers	Flags	Posters
Showcards	Floor Graphics	Pallet Toppers
Swing Signs	FSDU's	Ceiling Hangers

How?

Choose a producer with a proven track record. Ask for advice if you have an idea that isn’t an off the shelf product. Screenprint & Display have years of experience printing retail point of sale, event branding, exhibition and display signage.

Call our team on 01347 823 230, we are always happy to talk through your ideas and designs.