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How to create attention-grabbing signs


How to create attention-grabbing signs, that effectively convey messages in crowded spaces.  Creating printed signs that make a strong impact is essential. Here are some tips to help you achieve that:

Keep it Simple

Ensure that your message is clear and concise. Avoid clutter and unnecessary details. In a crowded space, people only have a few seconds to glance at a sign, so make sure the main message is easily digestible.

Bold and Legible Fonts

Use bold, easy-to-read fonts to make your message stand out. Avoid overly decorative fonts that may be difficult to read from a distance. The goal is to capture attention quickly.

Contrast is Key

Create a strong contrast between the background and the text. A high-contrast design helps improve visibility, especially in crowded or visually noisy environments. Dark text on a light background or vice versa often works well.

Use High-Quality Images and Graphics

Incorporate high-resolution images and graphics that are relevant to your message. Crisp, clear visuals can grab attention and convey your message more effectively.

Choose Vibrant Colours

Use bold and vibrant colours to make your sign visually appealing. However, be mindful of colour combinations to ensure readability. Stick to a few complementary colours that align with your brand or the message you’re conveying.

Include a Call-to-Action (CTA)

Encourage immediate engagement by including a clear call-to-action. Whether it’s visiting a website, making a purchase, or joining an event, a well-crafted CTA motivates people to take the next step.

Consider Size and Placement

Ensure your sign is of an appropriate size for the space it’s occupying. It should be visible from a distance, and the placement should take into account the flow of foot traffic. Eye-level placement is generally more effective.

Utilise White Space

Don’t overcrowd the sign with too much information. Embrace white space to give your design room to breathe. White space helps focus attention on the key elements of the sign.

Add a Unique Element

Incorporate a unique and memorable element that sets your sign apart from others. This could be a distinctive logo, a bold headline, or a creative graphic that reinforces your message.

Test for Readability

Before finalising your design, test it for readability in the actual environment where it will be displayed. Consider factors like distance, lighting conditions, and potential distractions to ensure your sign remains effective.

Remember, the goal is to make a quick and lasting impression, so prioritize clarity, simplicity, and visual appeal when creating attention-grabbing signs, hoardings, posters, banners etc. for crowded spaces.

For further advice, please call our team on 01347 823 230 or email



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