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Tips on creating eye-catching banners for outdoor use


Do you need to create custom banners for your next promotion? Creating eye-catching banners for outdoor use requires careful consideration of the design elements to ensure visibility, durability, and overall impact.

Here are some tips to help you design effective outdoor advertising banners:

High-Quality Images and Graphics

Use high-resolution images and graphics to ensure a crisp and clear display. Low-quality visuals can result in a loss of impact and readability, especially when viewed from a distance.

Bold and Contrasting Colours

Choose bold and vibrant colours that grab attention. Ensure there is a strong contrast between the background and the text or key elements of the design. This enhances visibility, even in varying lighting conditions.

Simplify Text and Messaging

Keep your message concise and easily readable. Passers by should be able to understand the main point at a glance. Use large fonts with clear, sans-serif typefaces for improved legibility.

Weather-Resistant Materials

Select durable and weather-resistant materials for outdoor banners. Materials like Banner PVC or mesh are commonly used for their durability and ability to withstand various weather conditions, including rain and wind.

Consider Size and Scale

Determine the appropriate size for your outdoor banner based on the viewing distance and location. A banner that is too small may not be noticed, while one that is too large can be overwhelming. Consider the scale in relation to the surroundings.

Contrast with the Surroundings

Ensure that your banner stands out against the backdrop of its surroundings. Consider the colour scheme of nearby buildings, landscapes, or other elements, and choose colours that contrast effectively.

Use Large, Impactful Typography

Opt for large and bold typography to make your message easily readable from a distance. Avoid intricate fonts that may be challenging to decipher.

Include a Clear Call-to-Action (CTA)

Encourage immediate engagement by including a concise and compelling call-to-action. Whether it’s visiting a website, making a purchase, or attending an event, a clear CTA motivates viewers to take action.

Eye-Catching Branding Elements

Incorporate recognizable branding elements such as logos and brand colours to reinforce your brand identity. Consistency in branding helps create a memorable visual impact.

Test for Visibility

Before finalizing your design, test the banner in the actual outdoor environment where it will be displayed. Consider factors like distance, lighting conditions, and potential obstructions to ensure optimal visibility.

Invest in Quality Printing

Quality printing ensures that colours remain vibrant, and the banner withstands the elements for an extended period.

Consider Wind-Resistant Design

If the location is prone to windy conditions, design the banner with wind in mind. Using mesh banners or incorporating wind vents can help reduce wind resistance and prevent damage.

By incorporating these tips, you can create eye-catching outdoor banners that effectively communicate your message and capture the attention of your target audience.

For further details or advice on how to create your own custom printed banners, please speak to our team on 01347 8223 230 or email


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